Gathering insights from your MVP is better than making a fully-functional product. Your MVP is the product to be launched with the core feature which fulfills the basic promises/functionality. It is referred as “Minimal feature set”. A minimum viable product has enough features that it can be launched. The idea is to launch it as soon as possible to put it in front of real users so that the product validation can begin. Use of analytics, a/b testing, surveys and user interv

“Product Market Fit” is a point in your product journey in a lean startup where your product starts to grow automatically. It can happen for a number of reasons as defined by Marc Andreessen Your usage is growing as fast as you can add servers. The customer is paying exponentially more than the cost of acquiring the customer. There is a strong market demand for your product When you are launching your app or your startup’s first public version. Your aim is not to have the Pro

CRM, an acronym used for customer relationship management is a powerful platform, to help you understand all the information in business environment related to your customer. It gives you a strategic tool to manage customers, automate tasks, managing contacts, communication, tracking, sales, scheduling, forecasting or predicting by using your current and previous experience. Every startup needs CRM to integrate marketing and sales department because satisfied customers yield

Marketing is crucial to success of an application. It is important to do as many things as possible when making an app marketing plan. As app stores are becoming more and more competitive, it is becoming difficult for new apps to be found. Hence, a robust marketing plan is needed for every app that goes out there. First – Cross App Marketing This is by far the best marketing technique and used by almost all the big game companies out there. For anyone who is launching his fir

Most of the startups that we work with start with developing a minimum viable product either to take it to the first group of beta users which can be a small group of selected users from the target users, public or potential investors. This time can be used efficiently to start preparing your marketing plan and start executing it to create some buzz which will help you drive a good number of early adopters at the time of launch. A good launch will help you get some feedback t

After launching piffle connect, we wanted to try out a different ad networks and see how many downloads they could get. With some research online, it was evident that a budget like $100 or $200 may get you a lot of views like 30,000+ but won’t get you many downloads (max 200 in some cases). Mostly companies that were successful spent something like $7000 every day e.g. an app casestudy for admob i read spent like $15000 over two days to get somewhere like 100,000 clicks. That