What are vanity metrics?
Vanity metrics are the numbers that look very good on paper, but in reality, means nothing. As a startup, everyone loves to point to the bigger audience. This bigger number of audience is often a sign of attraction due to which press loves to publish them. When it comes to metrics and tracking campaigns one of the easiest mistakes they can make is they focus on vanity metrics. A number of downloads, followers, registered users, and page views are the vanity metrics things tha