Mobile App Marketing Plan - A Plan To Step Up Your App Game In 2022
Want to market your app in 2022 and don't know the trends and strategy for it? In this blog, you will get a detailed step-by-step guide for everything you must do.
October 11, 2022
In the mobile app market, millions of apps are available with billions of users, which has intensified the competition in the market. Several apps in the market have never been discovered the reason for this is their poor marketing plan.
For devising a successful marketing plan for your mobile app, it is required by you to effectively define your target audience, ways of reaching them, ways of communicating with them, ways of analyzing their in-app behavior, and making improvements accordingly.
This step-by-step mobile app marketing plan by Vizteck won’t let your app remain undiscovered by making it reach the right audience in the least possible time.
Stage 1: Pre-Launch Stage
You start creating awareness about your app even before it is launched. This stage helps you to create awareness about your app and its visibility, specifically, how you will be targeting your customers. Before you start with this stage, you must have an understanding of your brand messaging and positioning. There are several ways through which you can promote your mobile app but there are certain things that are important to consider in the pre-launch stage.
Also Read: How To Create An App From Scratch?
Step 1: Decide Release Date
Compared to Google, Apple has a strict app review process which could delay your app release.
Planning the release date for your app is very crucial as it gives you the time to prepare your product's hard launch and to foresee.
Step 2: Define Your Target Audience
Defining the target audience for your marketing plan is the first step toward your plan’s success.
You are required to work on this stage even before you have your product ready. Define your target audience for whom you are making the mobile app and divide them into various groups. Once you have divided your audience into groups, it will help you create a user persona in the coming steps. Through user persona, you get to design an individual's journey based on each persona.
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Step 3: Build User Persona
Building user personas involves doing extensive research which helps make your mobile app marketing plan successful. Persona is not only defined as a description of your ideal customer but it also involves what your customer thinks and expects of your product. By doing so, you will not only get to understand your customer’s expectations but will also get to plan the rest of your marketing plan accordingly.
Through this research, you get answers to the following questions:
- Who are your customers (their demographics)?
- What kind of content do they prefer?
- What is their preferred operating system, iOS or Android?
- What are their drivers?
- Do they make in-app purchases?
Also Read: How To Make An Android App Drom Scratch?
Step 4: Understanding Marketing Competition
In this step, researching competitors will help you analyze what they are doing, what their audience is, and understand the overall industry. You can also download apps related to your industry and understand their work, their audience, and their feedback on it.
While doing so, you can create a list of features of each app, their prices, ranking, monetization strategies, UX and feedback, etc. This will help you in creating a product that your audience will like and you don’t repeat the mistakes made by your audience.
Also Read: How To Make An iOS App From Scratch?
Step 5: Website or Landing Page
In the current era, to ensure your product or business visibility, it is important to have a strong online presence. You can do this by launching a website for your mobile app marketing or you can create a landing page with a teaser video to create audience interest and curiosity.
As for your website, you can start writing relevant content, providing special offers, and suggesting a newsletter subscription to create an email list. Once you have an email list, it will help you engage with your audience at a different level by marketing different features of your app.
Step 6: Content Marketing Plan
A well-structured content marketing plan for your mobile app will help you establish your app, create awareness and bring traffic to your app. One way of doing so is by trying guest blogging, it will increase your reach considerably.
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Step 7: Email Marketing Strategy
According to an estimate, email marketing is expected to bring six times more traffic to your app than a tweet.
It is known to deliver a good ROI and is thus used in both B2B and B2C businesses. So, having a growing list of emails will exceptionally promote your app via newsletters, promotions, and other useful insights about your business.
Apart from these three strategies, you can use other promotional venues as well including social media, PPC, and PR.
Also Read: How To Build An App Without Coding?
Stage 2: Acquisition Stage
At the acquisition stage, there are various methods for you to adopt creatively and refine your strategy through it. Through this stage, you aim to get the maximum number of downloads in the first few weeks. Below is a list of a few strategies you can adopt:
Step 1: Paid Strategy
Once your app is launched, it is time for you to start advertising your app on social media platforms like Linkedln. Depending on your defined target audience, you should also consider platforms like Instagram and Twitter. LinkedIn is considered the most appropriate platform for businesses to target their audience. If you are using ads as a way of doing paid advertisements, you should make sure that they are conveying the main message in the first few seconds of it.
Also Read: How To Build A GPS Tracking App?
Step 2: App Store Optimization
Your app gets the highest reach when it appears at the top whenever someone looks for an app like yours. For that, you need to work on your app's primary keywords and key phrases.
Through App Store optimization, your app is easy to find in the market and this can be done by simply using the right keywords in your app title, description, and tags. However, it is important to remember that app store optimization isn't limited to keywords search. It also requires app reviews, ratings, participation in relevant discussion boards, and active social media engagement.
Also Read: How To Create A Social Media App In 2022
Step 3: App Reviews
It has been estimated that around 90% of people start using an app by reading its reviews online.
You can start this trend for your business by asking users to post reviews about your app and give it ratings. One of the easiest ways of doing so is by asking users of your app to share their feedback through in-app notifications. Other than customers, you can also do this by asking review sites to talk about your app.
Stage 3: Retention Stage
Putting efforts into acquisition is what marketers put a lot of effort into but retention is also an important aspect to consider. If your app users keep on deleting or uninstalling your app, it isn't good for your business. To avoid this to happen to your app, you can do this by:
Step 1: Simplify Onboarding
Simplifying the onboarding process for your users through in-app makers and demonstration videos. This will help them unlock the app to its full potential. To further enhance this, you can include FAQs, and video tutorials, create user communities, and offer in-app customer support.
Also Read: Best Softwares To Build An App
Step 2: Push Notifications
Push notifications are an easy way of reaching out to your app users and keeping them engaged. This will bring you high user engagement, better user experience, and increased retention which will result improve app ratings in app stores.
Step 3: Identifying Key Metrics and Track Them
You cannot improve your app if you don't know places where it needs improvements. For that, it is important to set goals and track their performance through your marketing strategy over a specific period.
Some of the key metrics to consider are churn rate, session length, time spent in-app, and cost per acquisition.
Also Read: Creating An Android Educational Website
Devising a marketing plan for your mobile app is a time-consuming process but, if done properly, can elevate the game of your app's success.
FAQs (Frequently Asked Questions)
What Are The Steps Involved In A Mobile App Marketing Plan?
It involves the following steps:
- Pre-launch stage
- Post-launch stage
- User engagement and retention
- App monetization
What Are The Five Strategies One Just Adopt In A Mobile App Marketing Plan?
The top five strategies one must adopt in a mobile app marketing plan are:
- Push notifications
- Email marketing
- Run app store ads
- Launch a website or page
- Push app graphics on Pinterest
What Are The Seven Elements Of a Marketing Plan?
The seven elements of a marketing plan are product, price, promotion, place, packaging, position, and people.
How Could I Create A Simple Marketing Plan?
You can create one in the following simple steps:
- Write an executive summary
- State your company/app/product vision, mission, and values
- Identify the market and competition
- Define target audience
- Outline marketing goals
- Present marketing strategy
- Define budget